I always love the opportunity to work with creative women who have a dream that they want to bring to life. Over the past couple of months, I was lucky to work with Taylor-Rae on her dream, which in her words was
to create a space where I could inspire, be inspired by others and connect with people over something I love. I wanted it to be a place that shed light on current trends and beauty techniques, while also helping women make chic, personal choices about their lifestyles as a whole
I love her zest for life and all things beautiful, and am so excited to introduce the new and wonderful brand and website Style Soufflé!
Whenever I work on brand, logo, and site design, I always ask my clients to create a Pinterest board with everything that inspires them. Images that are related to colors, textures, fonts, and anything and everything that takes their breath away. Because it is those things that are what make their heart sing, and what should therefore be the focus of their brand.
This is a glimpse at Taylor-Rae's Pinterest board for Style Soufflé.
From this inspiration, along with all of the other images on her board, we quickly realized that Taylor-Rae loves soft imagery in blush tones. We continued chatting, and from our talks and brainstorming sessions, I created her logo, graphic icons, signature, and site layout.
I also created a cohesive branding board for Style Soufflé for us to reference.
One of my favorite elements (and TR's!) is the custom beauty illustration I created for the header of the beauty page on Style Soufflé. You absolutely must go check it out to see how it looks on the site. Plus, that page will soon be filled with amazing beauty tips. Her first post about cleaning your makeup brushes is already reminding me that I need to do that before this weekend!
I had such a great time working with Taylor-Rae, and I cannot wait to see all of the great things she makes happen with her new site! Proud of you girl.